The Battle of the Brands. The BOB. It’s the one race a year where virtually all the major brands come together to duke it out for glory, bragging rights and market share.
Our sport (and our industry) is a bit like the Wild West right now: We’re growing so fast that new board and paddle manufacturers are popping up every week. But who’s staking the strongest claim?
I decided to run the numbers and see which boards and paddles the elite guys and girls are choosing today. While throwing a bunch of adrenaline-fueled paddlers into macking surf at Salt Creek isn’t exactly a scientific study of what brand makes the best gear, it does give us an indication of the current landscape. And either way, it’s kinda fun to dig into the stats… → READ MORE