As if it wasn’t obvious enough already, it’s now official: Kai Lenny is the biggest star in the world of stand up paddling. Today, Kai hit the magic 100k mark on Instagram, amassing more followers than any other paddler in the world.
Kai joined Instagram on the 21st of October, 2011, or 220 weeks ago. With 2,153 posts in the past four years, Kai is a bit of an Instagram junkie to say the least. And it’s paying off. Just 18 months ago he had a mere 25,000 followers, while he was only just north of 50k this time last year. I wouldn’t be surprised if he hits 200,000 followers by December. → READ MORE