The Olympic Sticker Debate: Why did Pan-Am paddlers have to hide their sponsors?

The Pan American Games were held in Peru this week. The event is known as the “Olympics of the Americas” and welcomed stand up paddlers for the first time in its 68-year history. The performances of Connor Baxter and Brazil’s Lena Ribeiro, the inaugural gold medalists in the Pan-Am Games surf race, presented SUP with a historic moment.

But while the presence of paddleboarding in an Olympic-style event is positive, one thing about the race seemed a little odd: “Why are the sponsors all covered up?”   → READ MORE

Team USA’s Connor Baxter and Brazil’s Lena Ribeiro win historic gold at the Pan-Am Games in Peru

Connor Baxter has won gold for Team USA at the Pan-Am Games in Peru this morning, overpowering home-nation hero Itzel Delgado and the smiling assassin from Brazil, Vinnicius Martins, to claim a historic victory at the first ever Pan-Am SUP event.

With conditions at Punta Rocas reminiscent of the BOP at Salt Creek, Connor out-paddled and out-surfed his rivals around the three-lap, five-kilometre, ten-man race to cross in a time of 24 minutes and 18 seconds — one and a half minutes clear of the runner-up.

Connor simply said he was “Over the moon!!!” with his result, which returns the Hawaiian hero to a spotlight that’s been surprisingly missing this season.   → READ MORE