I don’t usually respond to random sales pitches that drop in my inbox. I get 100s of offers every week but I’m a total snob about which news makes it onto SUPracer.com.
As every brand that advertises on this website knows, I have a blanket ban on copying & pasting press releases. I simply refuse to do it. I never post fluff pieces either, no matter how much any company is paying me. I like to think this is my way of having a clear separation between editorial and advertising, something that’s getting more and more vague in this (and every other) sport. Though perhaps I’m just a control freak…
Either way, today I came across a press release that did make me stop and take notice. And while I won’t copy & paste the whole thing, I am more than happy to talk about what seems to be an awesome (and very much needed) new product.
Today, Red Paddle Co. – one of the original inflatable board brands – released the Titan Pump, a dual-chamber, badass-looking invention that promises to pump up your inflatable stand up paddle board twice as fast.
As the press release notes:
“The pump mixes double chamber performance and a clever switching system and unique Hi-Flo handle system to achieve the new bench mark in inflatable board pump technology”
Or in layman’s terms: You can blow up your inflatable SUP way quicker with this thing.
To give you an idea of just how much faster the Titan Pump is, the Red crew compared their latest creation to other pumps on the market, including their own original models. And the results are pretty clear.
The Titan will inflate your board more than twice as quick as the normal pumps that most of us use (single action, high pressure pumps). Though surprisingly, the Titan is more than 50% quicker than the new-generation dual action pumps as well. These dual action pumps inflate the board when you both push down and pull up on the pump handle. I only saw them for the first time last year and thought they were pretty cool, but apparently the Titan is on a different level altogether.
I haven’t tested this thing myself yet, but I know the Red guys well enough to take their word for it:
And as further evidence, below is a side by side video comparison of the three different pumps. That guy in the middle sure looks lonely (and tired) by the end of the clip.
At the 26 second mark you can see Titan’s other nifty little trick: The ability to switch from high volume to high pressure pumping, which makes it even easier to squeeze in those last few psi (the key to making the your inflatable board stiff and rigid).
Red’s philosophy behind creating the Titan was that we all want to spend less time getting ready and more time out on the water enjoying the actual paddling. And it’s hard to argue with that sentiment.
Now at this point, you might be asking yourself how I’ve managed to write 500 words about a freakin’ pump. But if you’re asking yourself that then you’ve clearly never had to inflate a stand up paddleboard. Either that or you’re just a really patient person (and/or enjoy an insane arm workout before each paddling session).
In addition to the dual chamber technology, Red’s new inflatable SUP pump comes with an improved, ergonomic design that the company claims is less fatiguing. Again, if you’ve ever pumped up an inflatable paddleboard before, or even just watched somebody attempt it, you’ll know it usually goes something like this:
Pump really hard for two minutes. Take a break. Pump really hard for one minute. Take a break. Pump really hard for 30 seconds seconds. Take a break. Pump really hard for 10 seconds and then say “Screw it! That’s good enough…” before proceeding to paddle off on a very flimsy board.
As inflatables become a bigger and bigger part of the SUP market, and as they creep into the racing scene more and more, these kind of accessories will become more useful than ever. Like I wrote the other day in my quick review of Starboard’s Astro Racer Inflatable, the technology of blow-up SUP boards, particularly race boards, is rapidly improving. While carbon designs are still faster (and cooler), I don’t think their plastic cousins are all that far behind. And the gap is narrowing.
Red Paddle Co. is one of the original inflatable SUP board manufacturers. Some say they are THE original brand. I don’t have the Illustrated History Of Inflatable SUPs in front of me right now but I do know Red has been making blow up boards for as long as I can remember. And the thing about Red is, they *only* make inflatable stand up boards, which means all of their focus is on this one segment of the industry.
While some traditional hard board makers have invested a lot into their inflatable programs on the side (Starboard and Mistral spring to mind as two quality blow up brands), it’s always going to be hard to surpass a company that focuses on the niche 100%. In this way, the UK-based Red Paddle Co. is similar to their U.S. counterpart ULI board.
So anyway there you go. The Titan Pump from Red Paddle Co. Looks pretty sweet.
Oh and I’m now up to 879 words about a pump. You could have used the Titan to inflate your board in less time than it took to read this article…